Why work with SCS Client Marketing?
Our marketing support team can ensure you accurately and effectively communicate your certifications. If you need additional marketing support or technical expertise for your marketing teams, SCS client marketing can help.
- Properly communicate your achievements to protect your brand and reduce risk of greenwashing
- Differentiate your product and/or company in the marketplace for sustainability achievements
- Gain support with communicating your certifications to resonate with varied audiences – from investors to supply chain partners to consumers
- Leverage our sustainability expertise combined with our full-service content, design, video, digital and communications team
As soon as you’re certified, we encourage you to share the news! If you need help getting started, here’s how SCS can support.
Included with Certification:
Please reach out to request any of these.
Need support from our Client Marketing team?
Latest Resource
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InfographicRESONATE - Part 2
Local Farmers and Food RESONATE is a series about identifying what resonates with your audience – your customers,…
Additional Services (Fees associated)
SCS client marketing can provide additional marketing support to your organization, providing customized solutions to promote your certification. Examples of services below, additional fees apply.
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Social Media
Capture your audience’s attention and bring awareness of your certification through your social channels, with SCS-created content, design, and advertising support.
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Design
Put our design team to work in conceptualizing and executing the production of compelling digital and printed materials for your sales and marketing needs, tradeshows and in-store signage.
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Video
Highlight your company’s sustainability efforts with our video production team, creating educational videos, promotional videos, social media teasers and more
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Branding
Get creative with support from SCS in embedding sustainability into your brand, certification logo design and messaging, packaging and on-product guidance, and more
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Training
Train your sales teams and value chains with SCS-created content to bring awareness of the details of your certification and sales pitches for certified products, etc.
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Content
Work with SCS to craft a marketing campaign with content created for your specific audience, from web copy to email marketing, videos, case studies, blog posts, landing pages, email blasts and more.
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Advertising
Let us help you create pay-per click (PPC) ads or paid social to set your company apart from others and reach new audiences.
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Public Relations
Receive support from SCS with crafting sustainability announcements, articles, blogs, press releases (with distribution), or live speaking engagements.
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Research
Conduct consumer or market research with SCS to make effective business decisions or to engage your audience
Looking for other kinds of marketing support? We’re open to creative, innovative marketing of all shapes and sizes. Contact us and we’ll work with you to make it happen.
Case Studies
The Olive Oil People: How a Collective of Family Olive Growers Achieved 21st Century Performance Goals
Pompeian Makes Certified Sustainably Grown® the Cornerstone of Its Olive Production
Sustainable Sourcing in the Coffee Industry
How Brazil’s Largest Coffee Cooperative Developed a World-Class Sustainability Program
Marketing Responsibly Produced Horticultural Peat
Marketing Responsibly Produced Horticultural Peat
Calumet Specialty Products
Calumet Specialty Products (Calumet) launched a new product, TitanZero™ Carbon Neutral Wax
Niro Ceramic Group
Niro Granite and Portino Porcelain Tile Environmental Product Declaration
Approach
Once you’re certified, we connect with your marketing team to develop a strategy that incorporates your goals, considering your current tactics to optimize them for success. We work to identify and execute opportunities that will bring more awareness to your certifications.
To get to the bottom of things, we ask questions like…
- What are your current sales and marketing channels?
- What do your supply chains look like?
- What are you already doing successfully?
- Do you have gaps in awareness or education of your certification?
- Are you trying to meet specific goals?
Once we discover your needs, we tailor an approach to meet them. We can provide individual services or put together a customized package.
Let’s work together. For marketing support, reach out to us to get started.
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Announce
- Content Creation
- Social Media Advertising
- Press Release & Distribution
- Branded Images & Design
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Engage
- Announce Plan Plus
- Enhanced Content Creation
- Digital & Web Marketing
- SCS Featured Client
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Advocate
- Engage Plan Plus
- In-person/Online Customized Training
- Video Production & Marketing
- Product Labelling and Market Research
Client Video Spotlight
Bullseye Farms Almonds
Bullseye Farms is the first almond grower to achieve Sustainably Grown Certification. Learn how they’re meeting the highest standards for environmental, social and economic sustainability.
Fair Trade Jewellry Company
SCS 007 Certified Sustainability Rated Diamond is a revolutionary standard that provides the first unified framework for assessing mined, lab grown, and recycled diamonds.
Living Herbs & Greens
Each week, North Shore produces thousands of Sustainably Grown herbs bearing the SCS Kingfisher ecolabel. Certification from SCS provides transparency that retail customers and consumers trust.
Mey Bodywear
FSC® Certified sustainability leader Mey has innovated the use of responsibly sourced wood-based fibers in their clothing.
New Belgium - Fat Tire Ale
In this video, see how Fat Tire Amber Ale has achieved Carbon Neutral Certification, curbing emissions throughout its entire product lifecycle.
Testimonials
“TitanZero™ candle wax blend was the first Carbon Neutral product we have had certified at Calumet. SCS took great care to explain how we could best capture the value from the certification and how to clearly identify the allowable claims. They have the technical expertise, are extremely helpful, and they supported us with marketing after certification was complete to help set us apart in our industry.”
- Lindsey LaBerge, Calumet Specialty Products Partners - Carbon Neutral Certification
“The SCS Global Services team ensured that Numatic had a smooth certification process, thorough audits, and effective marketing support for announcing our Recycled Content Certification. We are proud to have our sustainability achievements backed by third party certification.”
- Sophie Knapman, Numatic - Recycled Content Certification
"The folks on the SCS Global Services Client Marketing team exceeded our expectations when providing content, design, and strategy for our Carbon Neutral certification comms. The team helped us differentiate ourselves as a company taking action to tackle climate change. At PopSockets, we are proud of our sustainability achievement and the collective work done to showcase it to our customers."
- Mollie Ganser, PopSockets - Carbon Neutral Certification
“The experience of working with the SCS client marketing team was really positive. They understood the briefing well and aligned the objectives of both companies. The materials they helped us create were concise, simple to comprehend, and well-organized, making the entire process straightforward and requiring no additional effort.”
- Heloisa Lobo Macedo, Jiffy Group - Responsibly Managed Peatlands Certification
Resources
RESONATE - Part 2
RESONATE - Part 1
The Five Best Ways to Market Sustainability — What the Latest Research Shows
5 Essential Components to Incorporate in your Sustainability Messaging
Why it’s Better to Speak Up About Sustainability Achievements
Top 5 questions to ask when deciding how to market your certification
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